_DESIGNING THE BBC_ IS A COMPELLING HISTORY OF THE GROUNDBREAKING WORK OF THE BBC'S TELEVISION GRAPHIC DESIGN DEPARTMENT FROM 1954 TO 2021. Drawing on the unique content of the BBC Motion Graphics Archive and the first-hand perspectives of former BBC staff, this book provides a timely overview of more than 60 years of the BBC's innovative practice within motion graphics. Former BBC staff and leading design and television studies scholars investigate the archive, bring cultural memories to life and reflect on the Graphic Design Department's lasting impact. They consider the graphic design of a range of TV genres, including household favourites such as_ Doctor Who; _sports programming such as _Grandstand _and big sporting events like the Olympics; children's television including _Grange Hill; _popular science programmes such as _Tomorrow's World; _news output such as _The Nine O'Clock News_, _Election Night_ specials, the weather and the channel idents of BBC 2 and BBC One.