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'...offers a new contemporary approach to media language which connects both with the key issues in modern social theory and with poststructuralist interest in intertextuality and genre mixing. It will be highly useful for media studies courses and adds a dimension to existing issues and theories in textual analysis.' Theo van Leeuwen, School of Media, London College 'This book offers insights into media, media discourse and their interface with wider social processes that you will not find in other writers...Fairclough produces a unique range of insights into media discourse. The field would be much the poorer without his work.' Journal of Sociolinguistics