The newly revised Second Edition of _Innovation Project Management
_offers students and practicing professionals the tools, processes,
and metrics needed to successfully manage innovation projects,
providing value-based innovation project management metrics as well as
guidance for how to establish a metrics management program. The highly
qualified author analyzes innovation from all sides; through this
approach, _Innovation Project Management _breaks down traditional
project management methods and explains why and how innovation
projects should be managed differently. The Second Edition includes
exclusive insights from world-class organizations such as IBM,
Hitachi, Repsol, Philips, Deloitte, IdeaScale, KAUST, and more. It
includes six all new case studies, featuring a dive into brand
management innovation from Lego. Each case study contains questions
for discussion, and instructors have access to an Instructor’s
Manual via the book’s companion website. Specific ideas discussed
in_ Innovation Project Management_ include:
* Continuous versus discontinuous innovation, incremental versus
radical innovation, understanding innovation differences, and
incremental innovation versus new product development
* Identifying core competencies using SWOT analysis and
nondisclosure agreements, secrecy agreements, and confidentiality
agreements
* Implications and issues for project managers and innovation
personnel, active listening, pitching the innovation, and cognitive
biases
* Measuring intangible assets, customer/stakeholder impact on value
metrics, customer value management programs, and the relationship
between project management and value
With its highly detailed and comprehensive coverage of the field, and
with case studies from leading companies to show how concepts are
applied in real-world situations, _Innovation Project Management_ is a
must-have title for practicing project managers, as well as students
in project management, innovation, and entrepreneurship programs.
Read more
Methods, Case Studies, and Tools for Managing Innovation Projects
Product details
ISBN
9781119931256
Published
2022
Edition
2. edition
Publisher
Wiley Professional Development (P&T)
Language
Product language
Engelsk
Format
Product format
Digital bok
Author