The growing power being exercised by today‘s consumer is causing
significant paradigm shifts away from traditional marketing. This is
leading to a whole new take on the structure and functioning of supply
chain management (SCM). It‘s no longer so much about improving the
manufacturing process as it is improving the point and speed of
contact and th
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Leveraging the Supply Chain to Manage the Customer Experience
Product details
ISBN
9781040082553
Published
2024
Edition
1. edition
Publisher
Taylor & Francis
Language
Product language
Engelsk
Format
Product format
Digital bok
Author