190 million female consumers . . . $4.4 trillion in buying power . . . one book--the national bestseller now in paperback and newly revised--that tells you how to reach them.She knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, America's leading trend forecaster, shows that no one can succeed in business or successfully start one without understanding how to market to women.
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Product details

ISBN
9780786884414
Published
2001
Publisher
Little, Brown & Company
Height
203 mm
Width
132 mm
Age
00, G, 01
Language
Product language
Engelsk
Format
Product format
Heftet
Number of pages
272