Inside the Tornado Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Heftet /
2011
/ Engelsk
Product details
ISBN
9780060745813
Published
2011-03-20
Publisher
HarperCollins Publishers Inc
Weight
249 gr
Height
203 mm
Width
135 mm
Thickness
16 mm
Age
G, P, 01, 06
Language
Product language
Engelsk
Format
Product format
Heftet
Number of pages
272
Author
Biographical note
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
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Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.
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Product details
ISBN
9780060745813
Published
2011-03-20
Publisher
HarperCollins Publishers Inc
Weight
249 gr
Height
203 mm
Width
135 mm
Thickness
16 mm
Age
G, P, 01, 06
Language
Product language
Engelsk
Format
Product format
Heftet
Number of pages
272
Author