Marking Enterprise Business Success and Societal Embedding
Innbundet /
2006
/ Engelsk
Product details
ISBN
9780230001879
Published
2006-10-12
Publisher
Palgrave Macmillan
Height
235 mm
Width
155 mm
Age
Research, U, UU, UP, P, 05, 06
Language
Product language
Engelsk
Format
Product format
Innbundet
Number of pages
12
Biographical note
JEAN-CLAUDE THOENIG is Full Professor of Organizational Behaviour at INSEAD where he teaches courses on sociology of organizations, general management, branding, public and non-profit management. He is a co-founder and the first chairperson of EGOS (European Group for Organizational Studies) and has a long experience as a consultant and policy advisor to MNC's, governmental bodies and the European Commission. He has authored and co-authored 27 books and 98 articles in refereed journals. CHARLES WALDMAN is Senior Affiliate Professor of Marketing at INSEAD. His main interests focus on mar
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
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Product details
ISBN
9780230001879
Published
2006-10-12
Publisher
Palgrave Macmillan
Height
235 mm
Width
155 mm
Age
Research, U, UU, UP, P, 05, 06
Language
Product language
Engelsk
Format
Product format
Innbundet
Number of pages
12