Known for their expertise in ROI, Jack and Patricia Phillips have contributed to another area in the field of measurement and evaluation. Together with Bruce Aaron, they’re offering a useful tool to help learning and development professionals design and administer surveys and questionnaires. Written in the accessible style of ASTD Basics books, this volume covers:
- the purpose of surveys and questionnaires
- types of error that can creep into survey results
- considerations when developing survey questions
- tricks to ensure positive response rates
- content on validity and reliability
- approaches to data analysis and reporting results.
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In addition to content on survey design, the book includes a section that evaluates various survey technologies. By applying a simple decision-making process, readers can identify the most appropriate survey tool for their needs.
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Product details
ISBN
9781562868093
Published
2013-06-27
Publisher
American Society for Training & Development
Height
190 mm
Width
241 mm
Age
P, 06
Language
Product language
Engelsk
Format
Product format
Heftet
Number of pages
288