Data Mining Techniques in CRM: Inside Customer Segmentation
Digital bok /
2018
/ Engelsk
Product details
ISBN
9781119965459
Published
2018
Edition
1. edition
Publisher
Wiley Professional, Reference & Trade (Wiley K&L)
Language
Product language
Engelsk
Format
Product format
Digital bok
This is an applied handbook for the application of data mining
techniques in the CRM framework. It combines a technical and a
business perspective to cover the needs of business users who are
looking for a practical guide on data mining. It focuses on Customer
Segmentation and presents guidelines for the development of actionable
segmentation schemes. By using non-technical language it guides
readers through all the phases of the data mining process.
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Inside Customer Segmentation
Product details
ISBN
9781119965459
Published
2018
Edition
1. edition
Publisher
Wiley Professional, Reference & Trade (Wiley K&L)
Language
Product language
Engelsk
Format
Product format
Digital bok