Grantwriters often have little or no training in the practical task of
grantseeking. Many feel intimidated by the act of writing, and some
don't enjoy writing. In Storytelling for Grantseekers, Second Edition,
Cheryl Clarke presents an organic approach to grantseeking, one that
views the process through the lens of the pleasures and rewards of
crafting a good story. Grantseekers who approach the process as one in
which they are connecting with an audience (grantmakers) and writing a
narrative (complete with settings, characters, antagonists and
resolutions) find greater success with funders. The writing process
becomes a rewarding way to tell the organization's tale, rather than a
chore, and their passion and creativity lead to winning proposals.
This book walks readers through all the main phases of the proposal,
highlighting the creative elements that link components to each other
and unify the entire proposal. The book contains resources on crafting
an effective synopsis, overcoming grantwriter's block, packaging the
story, and the best ways to approach the "short stories" (inquiry and
cover letters) that support the larger proposal. Clarke also stresses
the need to see proposal-writing as part of a larger grantseeking
effort, one that emphasizes preparation, working with the entire
development staff, and maintaining good relations with funders. In
Storytelling for Grantseekers, new and experienced grantseekers alike
will discover how to write and support successful proposals with humor
and passion. New edition features: Overall updates as well as both
refreshed and new examples Workshop exercises for using the
storytelling approach New chapters on the application of the
storytelling method to other fundraising communications like appeal
letters and case statements, as well as the importance of site visits
Example of a full narrative proposal
Read more
A Guide to Creative Nonprofit Fundraising
Product details
ISBN
9780470482865
Published
2018
Edition
2. edition
Publisher
Wiley Professional, Reference & Trade (Wiley K&L)
Language
Product language
Engelsk
Format
Product format
Digital bok
Author