'An important and entertaining book — well-reasoned and well-researched. A must-read for anyone interested in gaining a balanced view of the role of intuition in decision making and the forms it can take.' Gary Klein, CEO of ShadowBox LLC
'A fascinating analysis of human thought, offering a different picture from the conventional wisdom, from one of our deepest thinkers on rationality and irrationality.' Steven Pinker, Harvard University
People often confuse intuition with a sixth sense or the arbitrary judgments of inept decision makers. In this book, Gerd Gigerenzer analyzes the war on intuition in the social sciences beginning with gendered perceptions of intuition as female, followed by opposition between biased intuition and logical rationality, popularized in two-system theories. Technological paternalism amplifies these views, arguing that human intuition should be replaced by perfect algorithms. In opposition to these beliefs, this book proposes that intuition is a form of unconscious intelligence based on years of experience that evolved to deal with uncertain and dynamic situations where logic and big data algorithms are of little benefit. Gigerenzer introduces the scientific study of intuition and shows that intuition is not irrational caprice but is instead based on smart heuristics. Researchers, students, and general readers with an interest in decision making, heuristics and biases, cognitive psychology, and behavioral public policy will benefit.
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1. We know more than we can tell; Part I. The War on Intuition: 2. Female intuition versus male reason: the battle for intelligence; 3. The bias bias: mistaking intuition for irrationality; 4. Governmental and technological paternalism; Part II: The Intelligence of Intuition: 5. Heuristics: the tools of intuition; 6. Embodied heuristics; 7. Moral intuition; 8. Simple heuristics to run a research group.
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Challenges perceptions of the fallibility of intuition and recasts intuition as a unique form of intelligence.
Product details
ISBN
9781009304894
Published
2023-10-12
Publisher
Cambridge University Press
Weight
300 gr
Height
228 mm
Width
152 mm
Thickness
11 mm
Age
G, 01
Language
Product language
Engelsk
Format
Product format
Heftet
Number of pages
188
Author