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Biographical note
Ian Ayres is a professor at Yale, both in the Law School and in the School of Management, as well as a lawyer and author. He is a regular commentator on National Public Radio in America and a columnist for Forbes magazine. A contributor to the New York Times and editor of the Journal of Law, Economics and Organization, he has written eight books.Groundbreaking ... Not only is it fun to read. It just may change the way you think'
Stephen D Levitt co-author of Freakonomics
'Entertaining and enlightening'
Financial Times
'Convincing'
Economist
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Beginning with examples of the mathematician who out-predicted wine buffs in determining the best vintages, and the sports scouts who now use statistics rather than intuition to pick winners, Super Crunchers exposes the hidden patterns all around us. No businessperson, academic, student, or consumer (statistically that's everyone) should make another move without getting to grips with thinking-by-numbers - the new way to be smart, savvy and statistically superior.
Super Crunchers are the pioneers who 'think by numbers' to find patterns in human behaviour and predict the future - with staggeringly accurate results