Explores and explains basic layout techniques, giving expert tips, and demonstrating useful tricks employed by professionals. This illustrated book serves as a reference work for all professional designers, students and for anyone who wishes to present their ideas successfully and skilfully.

What you see is what you get * Anyone can design a layout * Layout drawings: a good idea is worth every line * Professional layout equipment * The scribble technique: simple, quick and without frills * Script material makes difficult things easy and saves time * The science of materials * Portraying technical subjects * Space, materials and light * Reflections bring pictures to life * Bon Appetit! Food for thought * Speedy car layouts * Landscape, light and vegetation * Architecture in layouts * And there was light: nightlife and more * Portraying figures: dot, dot, comma, line * Example figures * Face and hairstyle * Eyes are the mirrors of the soul * The differences between men and women * Hands and feet * Sport and movement * Fashion in layouts * Storyboard basics * How storyboards are made * Animatics or bringing movement to stills * Comics, cartoons and illustration * Example layouts from advertising agencies and professionals * The job of the production board * Professional glossary