Focus Groups A Practical Guide for Applied Research

Spiral / 2014 / Engelsk

Produktdetaljer

ISBN13
9781483365244
Publisert
2014
Utgave
5. utgave
Utgiver
Vendor
SAGE Publications Inc
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Spiral
Sider
280
Vekt
590 gr
Høyde
231 mm
Bredde
187 mm
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Focus Groups A Practical Guide for Applied Research

Spiral / 2014 / Engelsk
Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
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The bestselling 'how to' guide for doing focus groups, and what readers need to do to get an expected outcome.
PREFACE ACKNOWLEDGEMENTS 1. Overview of Focus Groups 2. Planning The Focus Group Study 3. Developing a Questioning Route 4. Participants in a Focus Group 5. Moderating Skills 6. Analyzing Focus Group Results 7. Reporting 8. Focus Group Research 9. Focus Group Interviewing with Young People 10. International and Cross-Cultural Focus Group Interviewing 11. Telephone and Internet Focus Group Interviewing 12. Focus Group Interviewing Within the Organization 13. Modifications of Focus Groups 14. Answering Questions About the Quality of Focus Group Research
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"Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research." -- Theresa Carilli, Purdue University Calumet"An excellent 'focused' book on focus groups - anyone who reads this book can pretty much kickstart their own focus group research." -- Aditya Simha, University of Wisconsin - Whitewater
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Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you've seen him there. Mary Anne Casey is an evaluator, writer, and teacher. She has been an evaluation consultant at the international, national, state, and local levels on topics relating to health, public policy, community development, agriculture, and the environment. Mary Anne has had the privilege of asking questions and listening, and the challenge of providing useful, enlightening results to clients. She relishes analysis and finding just the right way to convey what people have shared. She weaves the lessons she has learned into her work, her writing on focus group interviewing, and her teaching at the University of Minnesota, University of South Florida, and University of Michigan. Mary Anne previously worked for the W.K. Kellogg Foundation and the state of Minnesota. She received her PhD from the University of Minnesota. She gets her best insights while in the shower or on long walks.
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Produktdetaljer

ISBN13
9781483365244
Publisert
2014
Utgave
5. utgave
Utgiver
Vendor
SAGE Publications Inc
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Spiral
Sider
280
Vekt
590 gr
Høyde
231 mm
Bredde
187 mm
Se alle