Marketing Management: An International Perspective Case Studies
Heftet /
1999
/ Engelsk
Produktdetaljer
ISBN
9780333750087
Publisert
1999-06-04
Utgiver
Vendor
Red Globe Press
Vekt
984 gr
Høyde
246 mm
Bredde
189 mm
Aldersnivå
UU, UP, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Biografisk notat
KAMRAN KASHANI and DOMINIQUE TURPIN are both Professors of Marketing at IMD (International Institute for Management Development, Switzerland.)'An excellent combination of theory and cases not often seen in an International Marketing text.' - P. Cowell, University College, Warrington 'Excellent case studies, clear presentation, good range of topics, and variety of case lengths.' - Roger Sherlock, Dublin Institute of Technology
Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level.
Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.
Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.
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Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world.
Les mer
INTRODUCTION TO MARKETING.- The SkiSailer: Marketing A Young Investor's Dream.- Delissa in Japan.- MARKETING DECISIONS: THE FIVE 'Ps'.- Segmentation and Positioning.- Konica Corporation.- Kirin Brewery Co. Ltd. (A).- (Kirin Brewery Co. Ltd. (B) Teacher's Manual).- (Kirin Brewery Co. Ltd. (C) Teacher's Manual).- Product Line.- Daewoo Motor Company UK (A).- Interdrinks.- Salomon: The Monocoque Ski.- Service Policy.- Hong Kong and Shenzhen Bank (A).- Hong Kong and Shenzhen Bank (B).- Hong Kong and Shenzhen Bank (C).- Hong Kong and Shenzhen Bank (D).- Hong Kong and Shenzhen Bank (E).- Hong Kong and Shenzhen Bank (F).- Pricing.- Computron Inc..- Pharma Swede: Gastirup.- Distribution.- Jordan A/S.- GPS One-Hour Service: Moving Abroad.- Communication.- Ericsson's Global Brand Campaign.- Mediquip S.A..- INTERNATIONAL MARKETING: GLOBAL INTEGRATION AND STRATEGY.- Libby's Beverages: UM Bongo Fruit Drink.- Hilti Corporation (A).- (Hilti Corporation (B) Teacher's Manual).- Haaks Europe.- INTERNATIONAL MARKETING: ORGANISATION & STRATEGY IMPLEMENTATION.- Alto Chemicals Europe.- (Alto Chemicals Europe Teacher's Manual).- Sony Europa (A).- (Sony Europa (B) Teacher's Manual).- (Sony Europa (C) Teacher's Manual).
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'An excellent combination of theory and cases not often seen in an International Marketing text.' - P. Cowell, University College, Warrington 'Excellent case studies, clear presentation, good range of topics, and variety of case lengths.' - Roger Sherlock, Dublin Institute of Technology
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Written by professors from IMD a leading international business school with an international reputation for producing highquality case studies
Provides numerous uptodate case studies from companies around the world that demonstrate different marketing management scenarios
Provides both text and cases, plus an accompanying teacher's manual free to adoptors of the book
Provides numerous uptodate case studies from companies around the world that demonstrate different marketing management scenarios
Provides both text and cases, plus an accompanying teacher's manual free to adoptors of the book
Les mer
Produktdetaljer
ISBN
9780333750087
Publisert
1999-06-04
Utgiver
Vendor
Red Globe Press
Vekt
984 gr
Høyde
246 mm
Bredde
189 mm
Aldersnivå
UU, UP, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet