<em>Let the Elephants Run</em> is a wonderful exercise into the questions we were always so afraid to ask. It’s a look inside our own patterns as human beings, and teaches us how to bring out the best in our creativity and ourselves.
Béatrice Martin, musician (Coeur de pirate)
<em>Let the Elephants Run</em> is a wake-up call for sleeping synapses, and an ode to our natural curiosity and imagination. The reader is invited to dare, to reflect, and to play.
Gillian Ferrabee, Director of Cirque Du Soleil Creative Lab
A national bestseller, Let the Elephants Run is the essential guidebook for anyone looking to reignite their creativity.
Creativity is in everyone’s DNA, not a select few. Award-winning musician and founder of CloudID Creativity Lab David Usher believes we just need the right tools to help us reconnect with our imaginations in our day-to-day lives, whether in the head office, the home office, or the artist’s studio. Using a mix of personal anecdotes and professional examples from the worlds of industry, technology, science, music, and art, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. The dynamic full-colour design includes photographs, artwork, and illustrations, as well as action pages to help readers start cultivating the habit of documenting their ideas for future execution. Based on his wildly popular speaking engagements, Let the Elephants Run is the essential guidebook to reigniting and nurturing our creativity in accessible and productive ways.