"A very practical book that focuses on application. It has clear and easy to follow descriptions of a wide variety of theories. And the<br />
case studies are useful in helping to see how many theories can be applied to one situation."
- Bradford Hall,
"It provides breadth with many theories related to most areas of communication. There are clear explanations of the theories with<br />
examples for students."
- Frances L. M. Smith,
"This book provides a broad introduction to the field of communication by providing the student with 4 varied theories per chapter. It is<br />
comprehensive, yet clearly written so that each theory can be well understood."
- Erin Christie,