Produktdetaljer
ISBN
9781780643090
Publisert
2015-09-24
Utgiver
Vendor
CABI Publishing
Vekt
494 gr
Høyde
244 mm
Bredde
172 mm
Dybde
13 mm
Aldersnivå
UU, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
200
Forfatter
Biografisk notat
Ken Crafer, Independent consultant, UK
Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.
Les mer
Garden centre management has professionalised recently as garden centres become more advanced retail operations. Aimed at students, garden centre managers and garden centre management courses, the book offers a practical approach backed by management theory. It covers consumer behaviour; staff and stock management; marketing and productivity.
Les mer
1: Position 2: Consumer behaviour 3: Customer care 4: Marketing 5: Managing the team 6: Developing staff 7: Managing safety and security 8: Stock management 9: Productivity 10: Future responsibilities
Produktdetaljer
ISBN
9781780643090
Publisert
2015-09-24
Utgiver
Vendor
CABI Publishing
Vekt
494 gr
Høyde
244 mm
Bredde
172 mm
Dybde
13 mm
Aldersnivå
UU, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
200
Forfatter