Produktdetaljer
ISBN
9780230237049
Publisert
2020
Utgiver
Springer Nature
Språk
Product language
Engelsk
Format
Product format
Digital bok
The book covers the ongoing shift from mass-marketing and
micro-marketing to sensory marketing in terms of the increased
individualization in the contemporary society. It shows the importance
in reaching the individuals' five senses at a deeper level than
traditional marketing theories do.
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Produktdetaljer
ISBN
9780230237049
Publisert
2020
Utgiver
Springer Nature
Språk
Product language
Engelsk
Format
Product format
Digital bok