Build, implement and optimize your digital marketing campaigns, with
this indispensable guide which covers everything from SEO, social
media, paid search and display advertising. The Digital Marketing
Handbook takes the reader step by step through the various components
of B2B and B2C online marketing, making it an essential companion to
every marketer's desk. Highly practical in approach, it features tips,
platform recommendations and common pitfalls to watch out for, as well
as examples from global brands including Google, Amazon and Nissan.
Detailed guidance is provided for key areas such as creating content
that excites, informs and converts, using marketing automation and
analyzing your results to maximize performance. Written by recognized
industry expert and bestselling author, Simon Kingsnorth, The Digital
Marketing Handbook brings together reliable and actionable insights
into one complete resource. Also covering how to manage affiliates and
partnerships to deliver highly targeted leads and provide customer
service that achieves high review scores and builds loyalty, it is
accompanied by online templates and interactive tools to use in
practice. This book is an essential blueprint for marketing
professionals to deliver the best results from their digital marketing
campaigns.
Les mer
Produktdetaljer
ISBN
9781398603400
Publisert
2021
Utgave
1. utgave
Utgiver
Vendor
Kogan Page
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter