Strategy Rules Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs
Produktdetaljer
Biografisk notat
Professors David B. Yoffie and Michael A. Cusumano are the authors of the bestselling Competing on Internet Time. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School and is the longest-serving member of the Intel board of directors. He is the author, coauthor, or editor of nine books and has written extensively for the New York Times, the Wall Street Journal, and the Harvard Business Review. Cusumano is the Sloan Management Review Distinguished Professor of Management at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in the MIT School of Engineering. He is the author, coauthor, or editor of eleven books, including the classic bestseller Microsoft Secrets and Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World."Warts and all, here is the inside story on how three unlikely leaders changed the world forever and created a trillion dollars of market cap. Two brilliant business professors with unique access provide lessons for any business and its leaders." -- Scott Cook, Founder & Chairman, Intuit "No one but these co-authors could have distilled the histories of these great CEOs and their world-changing firms into a handful of lucid and logical guidelines for all strategic thinking. Everyone in business --whether in big companies or small -- should read, mark, and digest this book." -- Reed Hundt, CEO, Coalition for Green Capital; former chairman, FCC "Brilliantly and accurately explains how these legendary high-tech CEOs shaped the world we live in. A must read for today's aspiring leaders". -- John Sculley, former Apple CEO "This is not just about strategy for technology companies but about how bold, passionate and deeply knowledgeable leaders work. It is required reading for those who aspire to push the boundaries of business. " -- John Browne, former CEO BP and former board member of Intel
Between 1968 and 1976, Bill Gates, Andy Grove, and Steve Jobs launched three companies that would define the world of high technology, create more than a trillion dollars in value, and transform our lives. How did they realize these incredible achievements? Strategy Rules examines these three individuals collectively for the first timeâtheir successes and failures, comonalities and differencesârevealing the business strategies and practices they pioneered while building their firms.
Eminent business professors David Yoffie and Michael Cusumano have studied these three leaders and their companies for nearly thirty years, while teaching business strategy, innovation, and entrepreneurship at Harvard Business School and the MIT Sloan School of Management. In this enlightening guide, they show how Gates, Grove, and Jobs became masters of strategy. As CEOs, each approached strategy and execution in remarkably similar waysâyet markedly differently from their erstwhile competitorsâkeeping their focus on five rules:
- Look Forward, Reason Back: They determined where they want their companies to be in the future and could "reason back" to identify the moves that would take them there.
- Make Big Bets, Without Betting the Company: All three men made enormous strategic bets but rarely took gambles that put the financial viability of their companies at undue risk.
- Build Platforms and Ecosystems: Technology leaders have to create industry platforms that enable other firms to create complementary products and services that make the platforms increasingly valuable.
- Exploit Leverage and Power: Gates, Grove, and Jobs often turned opponentsâ strengths into weaknesses and used enormous resources (once they had them) to dominate competitors.
- Shape the Company around Your Personal Anchor: From Gatesâ understanding of software to Groveâs devotion to process discipline and Jobsâ obsession with design, all three built their companies around their personal strengths while compensating for their weaknesses.
Strategy Rules brings together the best practices in strategic management and high-tech entrepreneurship, providing unique insights for start-up executives as well as the heads of modern multinationals.