Toolbox Innovation Communication Breakthroughs with Skillful Communication: Strategic Models and Methods That Will Help Innovation Succeed
Produktdetaljer
Biografisk notat
Florian Hohenauer has been working as an innovation communicator on the agency side for over 20 years. His clients have included global brands such as LinkedIn, McAfee, and Snowflake, as well as numerous start-ups.
This book offers a toolbox of models and methods that make innovative ideas successful. Innovation brings progress, competitive advantages, and increases profits. However, innovation also always entails uncertainty and provokes defensive reactions, which is why strong communication skills are needed to overcome internal and external hurdles. Successful innovation communication creates awareness and builds necessary knowledge among all key stakeholders. It is fast, flexible, and pragmatic, anticipates resistance, addresses possible negative impacts, and builds bridges to the future.
Florian Hohenauer's book is aimed at communication professionals and those who aspire to become one—especially all those who want to develop sustainable communication strategies and are willing to invest a little more time to establish a strong foundation for them.
Renowned experts Christine Dingler, Gudrun Herrmann, Sascha Pallenberg, Christiane Schulz, Gerrit Gericke, and Danijel Višević present their own strategic approaches in guest contributions and interviews. Practical examples illustrate the application of the tools presented.
What innovation communication is and what the discipline can achieve.- The tools: 17 strategic models and methods for effective innovation communication – including those from Moore, Sinek, and Häusel, as well as the Hero's Journey with its archetypes, cultural dimensions, and a Media Bias Map.- Guidelines for practical application, examples, combination possibilities, model matrix, and deployment map.- Extra: Innovation communication and the climate crisis.
This book provides a toolbox of models and methods that make innovative ideas successful. Innovation brings progress, competitive advantages, and increased profits, but it also entails uncertainty and provokes defensive reactions. Strong communication skills are essential to overcome internal and external hurdles. Effective innovation communication captures attention and builds necessary knowledge among key stakeholders. It is fast, flexible, and pragmatic, anticipating resistance, addressing potential negative impacts, and building bridges to the future.
Florian Hohenauer's book targets communication professionals and those aspiring to become one.
Renowned experts Christine Dingler, Gudrun Herrmann, Sascha Pallenberg, Christiane Schulz, and Gerrit Gericke, along with Danijel Višević, share their strategic approaches in guest contributions and interviews. Practical examples illustrate the application of the tools.
Content
- What innovation communication is and what the discipline can achieve
- The tools: 16 strategic models and methods for effective innovation communication
- Guidelines for practical application, examples, and combination possibilities
- Model matrix and application map
- Extra: Innovation communication and the climate crisis
The Author
Florian Hohenauer has been working as an innovation communicator on the agency side for over 20 years. His clients have included global brands such as LinkedIn, McAfee, and Snowflake, as well as numerous start-ups.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
Produktdetaljer
Biografisk notat
Florian Hohenauer has been working as an innovation communicator on the agency side for over 20 years. His clients have included global brands such as LinkedIn, McAfee, and Snowflake, as well as numerous start-ups.