Winning at New Products, 5th Edition Creating Value Through Innovation
Heftet /
2017
/ Engelsk
Produktdetaljer
ISBN
9780465093328
Publisert
2017
Utgiver
Vendor
Basic Books
Vekt
459 gr
Høyde
228 mm
Bredde
152 mm
Dybde
34 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
448
Forfatter
Biografisk notat
Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
Les mer
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
Produktdetaljer
ISBN
9780465093328
Publisert
2017
Utgiver
Vendor
Basic Books
Vekt
459 gr
Høyde
228 mm
Bredde
152 mm
Dybde
34 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
448
Forfatter