Applying Morgan’s Metaphors explores how the eight metaphors that Morgan presents in Images of Organization are being used in a variety of contexts and how they inform research, practice, and organizational intervention.

Foreword - Gareth Morgan PART I MAKING SENSE OF IMAGES OF ORGANIZATION Chapter 1. Introduction: From Theory to Application of Metaphor in Organizational Analysis - Linda Putnam, Anders Örtenblad, Kiran Trehan Overview of Morgan’s Images of Organization Generating Organizational Metaphors in Theory and Practice Moving From Theory to Application: The Structure of This Book Chapter 2. Reflections on Images of Organization - Gareth Morgan On the Genesis of Images of Organization On the Inspiration for Writing This Book On Metaphor and How It Works On the Contributions That Images Makes On Responses to Critiques of Images On Developing New Metaphors for Research On Criteria for Evaluating a Metaphor On Dominant Metaphors in the Field On Additional Generative Metaphors On Metaphors and the Natural Environment Chapter 3. Morgan′s Legacy in Theorizing and Understanding Organizations - Joep Cornelissen Morgan and Metaphors How Metaphors Work Metaphors and Theories of Organization Conclusions PART II USING METAPHORS IN ORGANIZATIONAL ANALYSIS Chapter 4. Approaches to Using Metaphors in Organizational Analysis: Morgan’s Metaphors and Beyond - Anders Örtenblad Framework: Seven Distinctions A Typology of Approaches to Using Metaphors in Organizational Analysis Which Approach Is Preferable? The Chapters in Part II of This Book A Comment on Meta-Metaphors: Understanding How We Approach Metaphors Chapter 5. Viewing Organizations as Enablers of Happiness - Vikas Rai Bhatnagar Dynamic Modeling of Morgan′s Metaphors Gaps in Basic Assumptions of Current Metaphors: Toward Enriching Them Perceived Negative Aspects of Humans Conceptualization of Human Beings and Their Purpose New Metaphor of Organizations as Enablers of Happiness Chapter 6. Combining Metaphors to Understand New Organizational Phenomena - Thomas Süße, Bernd-Friedrich Voigt, Uta Wilkens IPSS as the Case of Application Metaphors as Frames of Understanding Organizational Phenomena Domains-Interaction Model for Metaphor Development Specifiying Characteristics of Organizing in IPSS Applying Morgan′s Images to the Set of IPSS Variables Conclusions Chapter 7. Exploring Metaphors of Leadership - Turo Virtanen Need for Quantitative Analysis What Are Metaphors? The Formulation of Leadership Metaphors and Data Generation Overview of the Distribution of Metaphors The Latent Meaning Structures of Leadership Culture Results Compared With Previous Research Conclusions Chapter 8. Developing Metaphors in Light of the Visual and Digital Turns in Organization Studies: Toward a Methodological Framework - Ron Kerr, Sarah K. Robinson, Carole Elliott The Visual and Digital Turns in Organization Studies The Case: Mondelez International Discussion: Evolving a New Image Through Our Digital Methodology Conclusions: Contributions of This Paper and Ways Forward for Organization Studies PART III REFLECTIONS, COMMENTARIES, AND CONSTRUCTIVE CRITIQUE Chapter 9. Imagination and the Political Use of Images - Vitor Hugo Klein, Jr., Christian Huber Assumptions About Images and Imagination From Images of Toward Imagination in Organization Discussion and Conclusion Chapter 10. Organization as Affect: Moving on Metaphorically - David Grant, Cliff Oswick Revisiting the Metaphor and Organization Journey A New Challenge Organization as Affect Conclusions Chapter 11. The "Metaphor" Metaphor: Educating Practitioners for Reflective Judgment - Haridimos Tsoukas Reflective Thinking Metaphor Perception Organizations as Texts Refined Understanding Chapter 12. Of Tropes, Totems, and Taboos: Reflections on Morgan′s Images From a Cross-Cultural Perspective - Peter Case, Hugo Gaggiotti, Jonathan Gosling, Mikael Holmgren Caicedo Understanding Tropes, Totems, and Taboos Totems, Images, and Replicas in International Encounters Conclusions