Climb the Green Ladder Make Your Company and Career More Sustainable
Produktdetaljer
Biografisk notat
Amy V. Fetzer is a Journalist, author and consultant, specialising in sustainability. She is passionate about the planet and helping to solve its problems. She is thrilled to have written Climb the Green Ladder to help others who also want to make a difference. Her work focuses on creating engaging communications - from environmental white papers to magazine articles - that inform, entertain and inspire.Amy studied Sustainable Development at the University of Surrey for a Masters degree. Her clients range from the BBC, Green Futures. The Guardian, The Sunday Telegraph and My Weekly to Hewlett Packard and Sodexo. To find out more, please visit www.amyfetzer.com.
Amy lives in London, England, with her husband Will.
Shari Aaron is an innovative, strategic thinker and a thoughtful business leader in sustainability and market research. She excels at helping clients to uncover driving consumer forces, identify changing marketplace dynamics and translating sustainability into successful business decisions. Shari is passionate about fostering collaborative relationships between consumers, companies, non-profits and the media, to ensure all voices have a role in improving the impact of business on society and society on business.
As a former partner at Yankelovich, supervisor of account planning at Ogilvy & Mather and founder of Fresh Marketing, Shari has worked with many clients including ClimateCounts, Coca-Cola, Hasbro, Kraft, Liz Claiborne, StartingBloc, P&G, The Princeton Review, Red Cross, Uncommon Schools, and UNICEF.
Shari lives in Weston, Connecticut, with her husband Steve and her sons, Jake and Michael.
<p>"A refreshing step-by-step guide on how to make a difference to the company where you work." (<em>Ethical Corporation Magazine,</em> 12/2009) </p><p>"... offers practical advice to anyone looking to take their first steps toward making their company or their career more sustainable." (PeopleManagement.co.uk, March 2010) </p>
Want to help your company or organisation save money, boost profits and improve its brand?
Whatever your level or industry, from sales and management to government and teaching, Climb The Green Ladder offers practical knowledge to help you make a difference. Whether you’d like to transform your entire company or just get your colleagues recycling, Climb The Green Ladder will provide you with the tools and motivation to move your company (and career) towards a more successful, more sustainable future.
The twin challenges of the economic meltdown and climate change means we must act quickly to evolve our businesses to weather the storm. You can ensure your company or organisation saves money, reduces environmental damage and improves its performance while you advance your personal reputation and further your career.
Step by step, Climb The Green Ladder identifies the key themes that underpin successful sustainability strategies, including real-life case studies from people who’ve done it, to create a comprehensive tool-kit for action.
Authors Amy Fetzer and Shari Aaron undertook extensive research to find out what works and what doesn’t. They surveyed hundreds of employees and employers, and interviewed over 80 sustainability specialists who have successfully changed their workplaces from within to reveal the secrets of their success.
Acknowledgements.
Chapter 1 Why we need that Green Ladder.
Chapter 2 Get the mindset.
Chapter 3 Make the business case.
Chapter 4 Get your colleagues on side.
Chapter 5 Have two-way conversations.
Chapter 6 Work together.
Chapter 7 Make it part of the culture.
Chapter 8 Conclusion: climb that ladder.
Appendix 1 Who can help.
Appendix 2 Climb the Green Ladder research.
Notes.
Index.
Climb the Green Ladder will show you how.
"Climb the Green Ladder does exactly what it says on the cover. It provides the tools and the inspiration to get you and your company to the top." - Bonnie Nixon, Director of Environmental Sustainability, Hewlett Packard
"If you want to do good business while being a good business, read Climb the Green Ladder. It's a walking the talk type of book,with signposts and directions, to help you make change happen." - Charlie Browne, UK Corporate Environment Manager, IKEA
"The business leader of the 21st century needs to be fluent in green. Climb the Green Ladder delivers tangible insights, useful to everyone from entry-level to the boardroom, on how to navigate this rapidly maturing business discipline." - Dave Stangis, Vice President, CSR & Sustainability, Campbell Soup Company
"If you want to do more than simply make a living, Climb the Green Ladder will help you forge a path to a satisfying and worthwhile career. This intelligent, action-oriented guide gives you the tools to make good, green choices - every business day." - Joel Makower, Executive Editor, GreenBiz.com, and author of Strategies for the Green Economy
"The question is no longer why we need to be sustainable or green - but how do we change business behaviour. With this book, you will no longer need to ask." - Tensie Whelan, President, Rainforest Alliance
"Brilliant! Climb the Green Ladder can help you move from idea to action. This practical 'how to' guide and the real world case studies it contains will send you along a path of real change and success - for your company and yourself." - Seth Farbman, Senior Partner, Worldwide Managing Director, Ogilvy & Mather
For more info, go to www.climbthegreenladder.com and www.climbthegreenladder.co.uk
The twin challenges of climate change and economic instability mean that businesses, and people, must adapt to survive.
Whatever your level or industry, and whether you'd like to transform your entire company or just get your colleagues recycling, Climb the Green Ladder provides you with the tools and motivation to move your company (and career) towards a more successful, more sustainable future. The book:
- Identifies the key themes that underpin successful sustainability strategies
- Includes real-life case studies from people who've effectively changed their workplaces from within
- Gives you a comprehensive tool-kit for action
Read how Kristen Thomas' idea to replace disposable dishes started a tidal wave that greened her company and won new business!
Learn how Coral Rose was instrumental in persuading Wal-Mart to introduce organic clothing!
Find out how Martin Blake helped show Royal Mail how to save 20 million a year and wipe up to 100,000 tonnes off its carbon footprint!
Includes a detailed directory of 75+ resources to help you bring real change to your workplace.
Authors Amy V. Fetzer and Shari Aaron undertook extensive research to find out what works and what doesn't. They surveyed hundreds of employees and employers, and interviewed over 80 sustainability specialists to uncover the secrets of their success.
Produktdetaljer
Biografisk notat
Amy V. Fetzer is a Journalist, author and consultant, specialising in sustainability. She is passionate about the planet and helping to solve its problems. She is thrilled to have written Climb the Green Ladder to help others who also want to make a difference. Her work focuses on creating engaging communications - from environmental white papers to magazine articles - that inform, entertain and inspire.Amy studied Sustainable Development at the University of Surrey for a Masters degree. Her clients range from the BBC, Green Futures. The Guardian, The Sunday Telegraph and My Weekly to Hewlett Packard and Sodexo. To find out more, please visit www.amyfetzer.com.
Amy lives in London, England, with her husband Will.
Shari Aaron is an innovative, strategic thinker and a thoughtful business leader in sustainability and market research. She excels at helping clients to uncover driving consumer forces, identify changing marketplace dynamics and translating sustainability into successful business decisions. Shari is passionate about fostering collaborative relationships between consumers, companies, non-profits and the media, to ensure all voices have a role in improving the impact of business on society and society on business.
As a former partner at Yankelovich, supervisor of account planning at Ogilvy & Mather and founder of Fresh Marketing, Shari has worked with many clients including ClimateCounts, Coca-Cola, Hasbro, Kraft, Liz Claiborne, StartingBloc, P&G, The Princeton Review, Red Cross, Uncommon Schools, and UNICEF.
Shari lives in Weston, Connecticut, with her husband Steve and her sons, Jake and Michael.