Social Media Marketing: A Practitioner Approach: The ultimate strategy guide for social media success to grow your business. This updated and largely extended fifth edition of this global bestseller, chosen by Bookauthority as one of the best marketing/advertising books in the world and used by academics and practitioners alike as well as top-tier universities as compulsory reading in the corresponding study courses includes new content on tactical planning and execution and coverage of the latest research within social media marketing and the Metaverse and its impact on companies, organisations and customers. This guide explains the most important theoretical aspects in an easily accessible way to facilitate the transfer of this knowledge into real decision-making situations and leads readers through the maze of communities, platforms, and social media tools so that they can better decide which tools to use, and how to use them most effectively. Consequently, this textbook continues to set a benchmark for achievement in social media marketing guides.