Storytelling Branding in Practice

Innbundet / 2010 / Engelsk
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Produktbeskrivelse

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
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Detaljer

ISBN13
9783540883487
Format
Product format
Innbundet
Utgiver
Vendor
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Språk
Product language
Engelsk
Publisert
2010