PREFACE ; 1. : THE NATURE AND SCOPE OF MANAGERIAL ECONOMICS ; 2. : OPTIMIZATION TECHNIQUES AND NEW MANAGEMENT TOOLS ; 3. : DEMAND THEORY ; 4. : DEMAND ESTIMATION ; 5. : DEMAND FORECASTING ; 6. : PRODUCTION THEORY AND ESTIMATION ; 7. : COST THEORY AND ESTIMATION ; 8. : MARKET STRUCTURE: PERFECT COMPETITION, MONOPOLY, AND MONOPOLISTIC COMPETITION ; 9. : OLIGOPOLY AND FIRM ARCHITECTURE ; 10. : GAME THEORY AND STRATEGIC BEHAVIOR ; 11. : PRICING PRACTICES ARCHITECTURE ; 12. : REGULATION AND ANTITRUST: THE ROLE OF GOVERNMENT IN THE ECONOMY ; 13. : RISK ANALYSISICES ; 14. : LONG-RUN INVESTMENT DECISIONS: CAPITAL BUDGETING ; APPENDIX: ANALYTICAL BUSINESS CALCULATOR