Mujo’s Artificial Intelligence Literacy lays the theoretical foundations for higher ed students to gain a conceptual understanding of artificial intelligence and its applications. This title offers students a practical introduction and explores key concepts behind AI-powered technologies and how they can be applied in real-world scenarios. The book focuses on key topics such as prompt engineering, CX optimization, machine learning and data privacy. It explores a wide range of different LLM providers and offers useful insights into working alongside AI-powered tools for content creation and data analysis. With artificial intelligence sweeping the business field, this textbook provides a solid understanding of how AI can be utilized to optimize results and productivity. Artificial Intelligence Literacy is designed with foundational concepts in mind and does not require any prior knowledge with computer science, data science, or artificial intelligence. For that reason, this course makes for an excellent introduction for students who want to gain a comprehensive understanding of artificial intelligence to be carried into any career path