This is a guide for midwives and doulas who want to set up a private maternity-related business. Included is advice on business issues such as marketing and pricing, and debate around the professional, legal and ethical issues. There are also activities and exercises to help the reader set up their business, as well as case studies throughout.

This is an excellent book that provides great insight and support for those midwives, doulas and other individuals who may have the vision or an innovative idea that they wish to develop into their own private business venture but have no idea where to begin. The author Denise Tiran utilizes her own experience as midwife, lecturer, complementary practitioner and successful business woman to share a very insightful and frank step-by-step approach in establishing and maintaining a maternity-related business in a highly competitive market. It is a definite addition to undergraduate Midwifery education programmes, as it is important for future midwives and those aspiring to be leaders of the profession, to understand the intricacies of writing a business case, being cognizant of pricing and budgeting to fully appreciate the cost of everyday maternity care. Throughout the book are practical tips and activities for the reader to undertake and devise their personal business plans as well as a number of case studies from courageous midwives who have taken the step to set up their private practice: giving the content authenticity and credibility whilst at the same time endorsing the ethical, legal and professional considerations, that the midwife/doula entrepreneur must fully understand. It will certainly be a key text for the trail blazing 4-year undergraduate MSci Midwifery with Leadership programme at the University of Leicester!