Produktdetaljer
ISBN
9781862505025
Publisert
2004-09-15
Utgiver
Vendor
Hospitality Press
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
228
Forfatter
Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies. Each case study concludes with questions that focus the students attention on the key marketing apspects with in the case.
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Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies. Harris at Uni of Technology, Sydney, Jago and King at Victoria University, Melbourne, Vic.
Les mer
Produktdetaljer
ISBN
9781862505025
Publisert
2004-09-15
Utgiver
Vendor
Hospitality Press
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
228
Forfatter