In this latest edition of her classic text, Lisa Spiller takes an
insightful, in-depth look at contemporary marketing concepts, tactics,
and techniques and the dynamic innovations that continue to drive and
shape this multi-faceted, multi-dimensional field. Direct, Digital,
and Data-Driven Marketing recognizes the growth of the various digital
formats as the newest interactive channels for conducting modern
marketing. But it does not overlook the traditional principles of
direct marketing still relevant today. This book examines the field
both as it once was and as it is evolving. With plenty of learning
features online resources, the Fifth Edition provides an
engaging journey, which will leave any marketing student with a
thorough knowledge of how all kinds of businesses manage regular
communication with their customer base and target demographic.
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Produktdetaljer
ISBN
9781529712292
Publisert
2020
Utgave
5. utgave
Utgiver
Vendor
Sage Publications Ltd (UK)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter