As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.
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This volume highlights the contributions of Theo van Leeuwen to the fields of multimodality, social semiotics, and critical discourse analysis, and demonstrates how the key themes in his work have influenced and will continue to shape multimodal research.
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1. Social Semiotics: A theorist and a theory in retrospect and prospect Emilia Djonov and Sumin Zhao 2. Changing academic common sense: a personal recollection of collaborative work Gunther Kress 3. "Strangers in Europe": A discourse-historical approach to the legitimation of immigration control 2015/16Ruth Wodak4. The limits of Semiotics – epistemology and the concept of ‘race’Philip Bell5. Can a sign reveal its meaning? On the question of interpretation and epistemic contextsStaffan Selander6. Towards a multimodal social semiotic agenda for touchCarey Jewitt7. Reading that which should not be signified: community currency in the UKAnnabelle Mooney 8. A sound semiotic investigation of how subjective experiences are signified in Ex-Machina (2014)Gilbert Gabriel 9. Unravelling the Myth of Multiple Endings and the narrative labyrinth in Mr. Nobody (2010)Chiao-I Tseng10. New codifications, new practices: the multimodal communication of CrossFitPer Ledin and David Machin11. The ‘Semiotics of Value’ in upcyclingArlene Archer and Anders Björkvall12. Multimodal Recontextualizations of Images in Violent Extremist DiscourseKay L. O’Halloran, Sabine Tan, Peter Wignell, and Rebecca Lange13. Revisiting the family silver: A visual essay on the grammar of visual designMorten Boeriis
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Produktdetaljer

ISBN
9781138697638
Publisert
2017-09-28
Utgiver
Vendor
Routledge
Vekt
476 gr
Høyde
229 mm
Bredde
152 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
220

Biographical note

Sumin Zhao is a Carlsberg Distinguished Postdoctoral Fellow at University of Southern Denmark and the book review editor for Discourse and Communication. Her most recent publications apply a social semiotic approach to analyzing selfies and mobile applications. Her edited volume (with Djonov) Critical Multimodal Studies of Popular Discourse is now in paperback. Emilia Djonov is a Lecturer in early childhood at Macquarie University, Australia. Her research in multimodality, social semiotics, critical discourse analysis, and multiliteracies has been published in journals such as Visual Communication, Social Semiotics, and Text & Talk. She has co-edited the volume Critical Multimodal Studies of Popular Discourse (Routledge, 2014, with Zhao). Anders Björkvall is Professor of Swedish at Örebro University, Sweden. His main research interests include multimodality and ethnographies of artefacts and texts. Recent publications: "Multimodal discourse analysis" in Analyzing Text and Discourse (2017) and "Places and spaces for multimodal writing in ’one-to-one’ computing" in Multimodality in Writing (2015). Morten Boeriis is an Associate Professor at University of Southern Denmark. His most recent publications are on multimodal visual theory and film analysis. His interview book (co-written with Andersen, Maagerø and Tønnessen) Social Semiotics: Key Figures, New Direction is out on Routledge.