Chief Design Officers at Work Insights and Strategies from CDOs on the Frontlines of Innovation
Produktdetaljer
Biografisk notat
For over 18 years, Jaleh Afshar has been responsible for shipping large-scale mobile, web, voice, and AR experiences and leading product design teams. Currently a Director of Design at Meta, she has taught courses, led workshops, and published on various creative industry topics. She lives in Menlo Park, California.
Meet the creative minds shaping our world in Chief Design Officers At Work, the captivating new addition to the acclaimed At Work series from Apress. Explore the realm of design management, unveiling unique perspectives, strategies, and innovative approaches to building businesses with design in mind.
Through a collection of insightful interviews from design officers at companies like Sony Pictures Entertainment, Uber, and Meta, among others, readers will gain an illuminating glimpse into the daily lives, challenges, and triumphs of prominent design executives from various industries, spanning zero-to-one products to established brands.
Each of these design experts have played a pivotal role in shaping design-driven approaches, leading to groundbreaking industry evolutions and market disruption. The remarkable stories and insights from these visionaries reveal how design-led thinking can be a powerful catalyst for driving bottom line success. From building user-centric products to creating cohesive brand experiences, these design leaders demonstrate the transformative impact design can have on business outcomes.
Readers who are design practitioners, launching their own startup, revitalizing an existing product, or established executives will find invaluable lessons and inspiration within these pages.
What You Will Learn
How design leaders navigate complex business landscapes to craft compelling user experiences and brand strategies
Valuable insights and practical advice that can elevate their own practice
How to make a lasting impact in your industry as a designer
Who This Book is For
Whether you're a seasoned executive seeking fresh inspiration or an aspiring design practitioner eager to glean wisdom from the best in the field, Chief Design Officers at Work is an indispensable guide for anyone in the design field.
Chapter 1: Mohammed Adib, Intercon.- Chapter 2: Ruchi Batra, IBM.- Chapter 3: Baylie Brenner-Bruzgis, Twitch.- Chapter 4: Courtney Allison Brown, CarMax.- Chapter 5: Gianluca Brugnoli, TomTom.- Chapter 6: Anita Patwardhan Butler, Strava.- Chapter 7: Mig Reyes, Duolingo.- Chapter 8: Rufei Fan, PicnicHealth.- Chapter 9: Christie Fremon, Asana.- Chapter 10: Bernadette Irizarry, Sony Pictures Entertainment.- Chapter 11: Anand Jha, Miko.- Chapter 12: Geunbae “GB” Lee, StatSig.- Chapter 13: Ryan Leffel, Priceline.- Chapter 14: Josh Mahoney, Breadfast.- Chapter 15: Michael Nitsopoulos, Thentia.- Chapter 16: Chris No, Demand.io.- Chapter 17: Wendy Owen, Meta.- Chapter 18: Temilola Oyenuga, Spazio Ideale.- Chapter 19: Daisuke Sakai, teamLab.- Chapter 20: Olatunji Saliu, Interswitch.- Chapter 21: Helena Seo, DoorDash.- Chapter 22: Uday Shankar, Perforce.- Chapter 23: Saurabh Soni, Razorpay.- Chapter 24: Lissette Sotelo Parr, Personio.- Chapter 25: Linda Sum, Samsung.- Chapter 26: Payam Tabrizian, Unity.- Chapter 27: Chooake Wongwattanasilpa, Bank of Singapore.- Chapter 28: Joann Wu, Uber.
Meet the creative minds shaping our world in Chief Design Officers At Work, the captivating new addition to the acclaimed At Work series from Apress. Explore the realm of design management, unveiling unique perspectives, strategies, and innovative approaches to building businesses with design in mind.
Through a collection of insightful interviews, gain an illuminating glimpse into the daily lives, challenges, and triumphs of prominent design executives from various industries, spanning zero-to-one products to established brands.
Each of these design experts have played a pivotal role in shaping design-driven approaches, leading to groundbreaking industry evolutions and market disruption. The remarkable stories and insights from these visionaries reveal how design-led thinking can be a powerful catalyst for driving bottom line success. From building user-centric products to creating cohesive brand experiences, these design leaders demonstrate the transformative impact design can have on business outcomes.
Readers who are design practitioners, launching their own startup, revitalizing an existing product, or established executives will find invaluable lessons and inspiration within these pages.
What You Will Learn
How design leaders navigate complex business landscapes to craft compelling user experiences and brand strategies
Valuable insights and practical advice that can elevate their own practice
How to make a lasting impact in your industry as a designer
Produktdetaljer
Biografisk notat
For over 18 years, Jaleh Afshar has been responsible for shipping large-scale mobile, web, voice, and AR experiences and leading product design teams. Currently a Director of Design at Meta, she has taught courses, led workshops, and published on various creative industry topics. She lives in Menlo Park, California.