Television is a massive industry in China, yet fewer people are watching television screens. This ground-breaking study explores how television content is changing, how the Chinese government is responding to the challenges presented by digital media, and how businesses are brokering alliances in both traditional and new media sectors.

The International Screen Industries series highlights media industries around the world, examining the organizational structures, working conditions, institutional cultures, and social contexts in which they operate. Now in its third decade and under a new editorial team, the series is expanding its remit to further include dynamic industry sectors and exciting new areas of activity while also commissioning volumes in established fields that have not yet featured prominently in media industries research.

The series editors are particularly interested in proposals on such vibrant areas as media platforms, technological infrastructures, media governance, immersive and interactive media, audio screens, creator culture, and environmental media. They encourage new projects on sports, advertising, gaming, and physical media from an industry perspective, while continuing to welcome work on legacy screen media across geographical and cultural territories.

Series Editors:
Alisa Perren, University of Texas at Austin, USA
Yannis Tzioumakis, University of Liverpool, UK

Associate Editors
Matthew Crain, Miami University, Ohio, USA
Jason Kido Lopez, University of Wisconsin, Madison, USA
Jade L. Miller, Wilfrid Laurier University, Canada
Debashree Mukherjee, Columbia University, USA
Elaine Jing Zhao, University of New South Wales, Australia

Founding editors
Michael Curtin, University of California Santa Barbara, USA
Paul McDonald, King’s College London, UK