An excellent book that provides a good grounding in the historical context and development of Illustration that becomes increasing philosophical, more intellectually challenging and questioning of the role of the contemporary illustrator.

Nigel Coton, Lecturer in Illustration at Norwich University of the Arts, UK

Delving into the rationale behind influential communication, The Power And Influence Of Illustration helps you understand how to work with a message to create convincing illustrations for your audience.

Alan Male explains how illustrative imagery can lampoon, shock, insult, threaten, subvert, ridicule, express discontent and proclaim political and religious allegiance. He explores how its tools have been used in the past, and looks at how contemporary illustrators can use their own work to persuade – and discusses where the line between persuasion and propaganda lies. These issues are explored using hundreds of full colour images from international artists, both contemporary and historical.

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Introduction
Lessons from History
1. From the Birth of Culture to Evolution
2. Victoriana to Disney
3. Mid 20th Century and the Digital Revolution
The Language of Drawing
4. Icons, Semiotics and Identity
5. Metaphor, Wit, Sarcasm and Perversion
6. Rhetoric and Subject Matter
Context, Impact and Consequence
7. Ethics, Censorship and Moral Responsibility
8. Presenting Knowledge, Advertising and Propaganda
9. Entertainment, Journalism and Literature
Contemporary and Future Practice
10. Innovation and Problem Solving
11. Communication’s Effectiveness, Function and Significance
12. Authorship and the Skills of the Illustrator
Index
Further Reading
Bibliography

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Looks at strategies employed in conveying messages and persuasion through illustration, and shows how readers can utilise these tools in their own work to great effect.
Explores context and theory to give an understanding of the medium of illustration as a communication tool - perfect for courses looking at how messages are conveyed

Produktdetaljer

ISBN
9781350022423
Publisert
2019-02-21
Utgiver
Bloomsbury Publishing PLC
Vekt
1000 gr
Høyde
270 mm
Bredde
210 mm
Dybde
16 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
256

Forfatter

Biografisk notat

Professor Alan Male is an illustrator, academic and writer. He directed the Illustration Programme at Falmouth University for many years, leading it to gain an international reputation for excellence. He is now Emeritus Professor and a keynote speaker on the international stage.