'Boyle and Kelly offer a powerful narrative of the centrality of television in debates about business and public knowledge. Anyone who wants to understand reality TV should read their rich and insightful research in production and reception processes for business entertainment that connects culture with society and politics.' Annette Hill, Lund University, Sweden 'Boyle and Kelly develop an illuminating inquiry into how television turns the values and practices of business into "good viewing". This topical book is rich in detail about the television process, both the documenting of realities and the fashioning of fairytales, placing its findings convincingly within the broader political and social setting.' John Corner, University of Leeds, UK 'Far from simplistic audience engagement, televisual showcases of entrepreneurs craft an image and a narrative of business acumen that shifts the public understanding of capitalism and introduces the cultural heroes upon which the system relies. The Television Entrepreneurs is an important step in the process of understanding how the culture of capital is reified and repaired.' Contemporary Sociology 'Business is the new form of entertainment. Raymond Boyle and Lisa Kelly study the ways in which entrepreneurs and businesses are represented in factual entertainment programming in Britain, showing how such programming has developed and become centred around the ’business entertainment format’... Boyle and Kelly show how the ’business entertainment format’ in television has become central to public discussion and debate about business. Theirs is a timely book. It offers a valuable account of how business has been transmuted into regular entertainment viewing.' European Journal of Communication 'This thought-provoking book provides stimulus for reflection on a wide range of cultural causes and effects connected with mutations in television programming. In particular, it touches on the cultural shifts that have result