'This is a very readable, brief, perceptive, and well-judged statement of a specific position, drawing on a wide range of material ... well worth reading for a sobering essay on the difficulties of mission today.'
- Church Times,
‘Skilfully argues and densely packs with quotes and references Christianity’s long lament about how things have turned out for it in the present time.’
'Intellectual and brisk, this book will be of great use to those interested in the history of ideas. A very helpful rebuke to simplistic arguments about the changing nature of religion in society and the modern world.'
- Ben Ryan, Head of Research, Theos,
'A learned exploration of a compelling issue: why has religion lost its place in the West? Gifford's perspective as an Africanist is invaluable; he sees what scholars in Europe don't. Seamlessly weaving together history, theology and sociology, Gifford wears his erudition lightly. A major contribution and a good read.'
- David Voas, Professor of Social Science, University College London, and Co-Director of British Religion in Numbers,