"This extremely readable and thought-provoking book is recommended for academic and large public libraries and where there is strong interest in contemporary religion and Native Americans."--Library Journal

"Jenkins presents this hitory with an enormous range of facts, but his description and analyais remain lucid."--Numen "This extremely readable and thought-provoking book is recommended for academic and large public libraries and where there is strong interest in contemporary religion and Native Americans."--Library Journal "Jenkins has acquainted himself with the relevant historical materials and also acquainted himself with more New Age manuals, mantras and sales pitches than any human being should have to endure. This allows him to trace a striking shift in white attitudes, an exchange of one kind of willful stupidity for another."--New York Times Book Review "Magnetically absorbing.... Jenkins fills in the major details of the last two centuries of deep white interest in Native religion with his customary thoroughness, and he scrupulously avoids judgments about the validity as well as the theological truth of the many practices and cults he sketches. He relays fascinating history with scholarly care and in prose as clear as it is precise."--Booklist (starred review) "With his characteristic eye for nuance and his uncanny ability to master an enormous range of evidence and present it in a clear, compelling, provocative form, Jenkins has written an indispensable book."--Books & Culture "Jenkins presents this history with an enormous range of facts, but his description and analysis remain lucid."--Numen "Anyone wishing to understand the ongoing romanticization of Native American spirituality should read this book.... Although Jenkins is critical of whites' apropriations of Native American culture and belief, and particularly of their tendency to repackage New Age ideas with a veneer of indigenous authority, his tone is never unfair; he does a masterful job of setting such uses-cum-exploitations in historical context."--Publishers Weekly

Philip Jenkins, one of the world's leading religion scholars joined Baylor University's Institute for Studies of Religion as Distinguished Professor of History and Co-Director for the Program on Historical Studies of Religion.