Produktdetaljer
ISBN
9780230625013
Publisert
2019
Utgiver
Vendor
Palgrave Macmillan
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter
New Asian companies are emerging with global ambitions, as old western
brands disappear or are overtaken. In this book, seventeen Euro Asia
experts present conceptual and empirical regional research that
reflects the emerging multiplicity in Asia and comprehensively shows
how the 'old world' must respond, and what will define success and
failure.
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Produktdetaljer
ISBN
9780230625013
Publisert
2019
Utgiver
Vendor
Palgrave Macmillan
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter