The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Read more
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Read more
List of Contributors, List of Figures and Tables, Acknowledgements, Introduction – Jean-Paul Gaudillière and Ulrike Thomas, Part I: Marketing Research and Innovation, Part II: Marketing Tools and Visual Practices, Part III: In-House Biomedical Research and Marketing, Notes, Index
Read more

Product details

ISBN
9781848935594
Published
2015-03-01
Publisher
Taylor & Francis Ltd
Weight
521 gr
Height
234 mm
Width
156 mm
Age
P, 06
Language
Product language
Engelsk
Format
Product format
Innbundet
Number of pages
284

Biographical note

Jean-Paul Gaudilliere is based at the Max Planck Institute for the History of Science. Publications include Living Properties: Making Knowledge and Controlling Ownership in the History of Biology, co-ed, (2009) and 'How Pharmaceuticals became Patentable: The Production and Appropriation of Drugs in the Twentieth Century', History and Technology (2008). Ulrike Thoms is a senior researcher at the Institute for the History of Medicine and Ethics in Medicine, Berlin. Among her many publications is a major study on the food in German hospitals and prisons, and recent articles include 'Consuming Bodies: The Commodification and Technification of Slenderness in the Twentieth Century', from Globalizing Beauty: Consumerism and Body Aesthetics in the Twentieth Century (2013).