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How to Write a Marketing Plan Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

Westwood John
Heftet / 2025 / Engelsk

Product details

ISBN
9781398619739
Published
2025-05-03
Edition
8. edition
Publisher
Kogan Page Ltd
Weight
242 gr
Height
216 mm
Width
138 mm
Thickness
11 mm
Age
U, P, 05, 06
Language
Product language
Engelsk
Format
Product format
Heftet
Number of pages
200

Author
Westwood John

Biographical note

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

How to Write a Marketing Plan Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

Westwood John
Heftet / 2025 / Engelsk
Westwood John
Heftet / 2025 / Engelsk
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A strong marketing plan can turn a great idea into lasting success. How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time. Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.
Read more
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
  • Section - 01: Introduction;
  • Section - 02: Situation analysis – The marketing audit;
  • Section - 03: Objectives;
  • Section - 04: Strategies and action plans;
  • Section - 05: The distribution plan;
  • Section - 06: The advertising and promotions plan;
  • Section - 07: Costs and budgets;
  • Section - 08: Writing the plan;
  • Section - 09: Presenting the plan, follow-up and revision;
  • Section - 10: Mini-plans and quick plans;
  • Section - 11: Appendix – Marketing plan for the UK market
Read more
Provides effective ways to manage your schedule so as to maximize productivity at work and at home

Related products

A strong marketing plan can turn a great idea into lasting success. How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time. Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.
Read more
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
  • Section - 01: Introduction;
  • Section - 02: Situation analysis – The marketing audit;
  • Section - 03: Objectives;
  • Section - 04: Strategies and action plans;
  • Section - 05: The distribution plan;
  • Section - 06: The advertising and promotions plan;
  • Section - 07: Costs and budgets;
  • Section - 08: Writing the plan;
  • Section - 09: Presenting the plan, follow-up and revision;
  • Section - 10: Mini-plans and quick plans;
  • Section - 11: Appendix – Marketing plan for the UK market
Read more
Provides effective ways to manage your schedule so as to maximize productivity at work and at home

Product details

ISBN
9781398619739
Published
2025-05-03
Edition
8. edition
Publisher
Kogan Page Ltd
Weight
242 gr
Height
216 mm
Width
138 mm
Thickness
11 mm
Age
U, P, 05, 06
Language
Product language
Engelsk
Format
Product format
Heftet
Number of pages
200

Author
Westwood John

Biographical note

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Related products