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How to Write a Marketing Plan Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

Westwood John
Heftet / 2025 / Engelsk

Produktdetaljer

ISBN
9781398619739
Publisert
2025-05-03
Utgave
8. utgave
Utgiver
Kogan Page Ltd
Vekt
242 gr
Høyde
216 mm
Bredde
138 mm
Dybde
11 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
200

Forfatter
Westwood John

Biografisk notat

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

How to Write a Marketing Plan Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

Westwood John
Heftet / 2025 / Engelsk
Westwood John
Heftet / 2025 / Engelsk
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A strong marketing plan can turn a great idea into lasting success. How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time. Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.
Les mer
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
  • Section - 01: Introduction;
  • Section - 02: Situation analysis – The marketing audit;
  • Section - 03: Objectives;
  • Section - 04: Strategies and action plans;
  • Section - 05: The distribution plan;
  • Section - 06: The advertising and promotions plan;
  • Section - 07: Costs and budgets;
  • Section - 08: Writing the plan;
  • Section - 09: Presenting the plan, follow-up and revision;
  • Section - 10: Mini-plans and quick plans;
  • Section - 11: Appendix – Marketing plan for the UK market
Les mer
Provides effective ways to manage your schedule so as to maximize productivity at work and at home

Relaterte produkter

A strong marketing plan can turn a great idea into lasting success. How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time. Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.
Les mer
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
  • Section - 01: Introduction;
  • Section - 02: Situation analysis – The marketing audit;
  • Section - 03: Objectives;
  • Section - 04: Strategies and action plans;
  • Section - 05: The distribution plan;
  • Section - 06: The advertising and promotions plan;
  • Section - 07: Costs and budgets;
  • Section - 08: Writing the plan;
  • Section - 09: Presenting the plan, follow-up and revision;
  • Section - 10: Mini-plans and quick plans;
  • Section - 11: Appendix – Marketing plan for the UK market
Les mer
Provides effective ways to manage your schedule so as to maximize productivity at work and at home

Produktdetaljer

ISBN
9781398619739
Publisert
2025-05-03
Utgave
8. utgave
Utgiver
Kogan Page Ltd
Vekt
242 gr
Høyde
216 mm
Bredde
138 mm
Dybde
11 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
200

Forfatter
Westwood John

Biografisk notat

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Relaterte produkter