The responsive global organization can adapt business operations
across multinational markets in response to unpredictable changes in
the turbulent global marketplace. This book deals with different
aspects of the effective multinational corporation (MNC) pointing to
new ways in which the MNC can enhance responsiveness faced with
increasing market turbulence. Drawing on contemporary research in
strategy and international business, the book considers relevant
aspects including subsidiary autonomy, individual and team engagement,
local knowledge, knowledge-based innovation, dynamic integrative
processes, cross-cultural management, crisis handling, and the impact
of abrupt events. The diversity of multinational business provides
many opportunities, but also distinct challenges that must be managed
effectively. Here an interactive dynamic between headquarters and
local business units is driving responsiveness and adaptive behaviors.
Corporate headquarters must structure a multinational organization so
adaptive initiatives exploit local market insights where opportunities
evolve from autonomous responses around the world. This can entail
crisis responses involving both local and corporate efforts as a
robust way to handle unexpected incidents. Such interactive approaches
constitute a combination of central integration and decentralized
local responses as the basis for a dynamic adaptive system. To make
this work in a multinational context, we must consider the intricate
interplay between corporate values and local cultures, and understand
how leadership philosophies influence how diverse employees act as
team players and global corporate citizens. The book provides
relevant insights on all these important issues.
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New Insights from Global Strategy and International Business
Product details
ISBN
9781787148314
Published
2021
Publisher
Emerald Publishing Ltd.
Language
Product language
Engelsk
Format
Product format
Digital bok
Author