The world of pricing has been changing at a fast pace. There has been
a development of new dynamic pricing strategies, an explosion of new
pricing tactics, and a focus on smarter buyers. This book focuses on
those developments and highlights new perspectives for pricing
strategies.
Read more
Marketing and Management Implications of New Theories and Applications
Product details
ISBN
9780230594890
Published
2019
Publisher
Springer Nature
Language
Product language
Engelsk
Format
Product format
Digital bok
Author