The world of pricing has been changing at a fast pace. There has been
a development of new dynamic pricing strategies, an explosion of new
pricing tactics, and a focus on smarter buyers. This book focuses on
those developments and highlights new perspectives for pricing
strategies.
Les mer
Marketing and Management Implications of New Theories and Applications
Produktdetaljer
ISBN
9780230594890
Publisert
2019
Utgiver
Springer Nature
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter