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Strategy An International Perspective

De Wit, Bob Meyer, Ron
Heftet / 2017 / Engelsk

Product details

ISBN
9781473725157
Published
2017-03-10
Edition
6. edition
Publisher
Cengage Learning EMEA
Weight
1560 gr
Height
260 mm
Width
196 mm
Thickness
30 mm
Age
05, U
Language
Product language
Engelsk
Format
Product format
Heftet

Author
De Wit, Bob
Meyer, Ron

Biographical note

Bob de Wit is Professor of Strategic Leadership at Nyenrode Business University, The Netherlands. He is also founder and director of Strategy Works and Strategy Academy in Rotterdam, and reviewer for the Strategic Management Society conference. Bob's research focuses on the future of businesses, industries and countries as the result of digital technologies, a subject on which he delivers presentations and keynote speeches around the globe. Bob de Wit is Professor of Strategic Leadership at Nyenrode Business University, The Netherlands. He is also founder and director of Strategy Works and Strategy Academy in Rotterdam, and reviewer for the Strategic Management Society conference. Bob's research focuses on the future of businesses, industries and countries as the result of digital technologies, a subject on which he delivers presentations and keynote speeches around the globe.

Strategy An International Perspective

De Wit, Bob Meyer, Ron
Heftet / 2017 / Engelsk
De Wit, Bob Meyer, Ron
Heftet / 2017 / Engelsk
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Strategy takes a truly global perspective. Contrasting viewpoint readings encourage discussion and debate, and illustrative cases help to acknowledge the importance of strategy in the world of business. Unlike most other books on the subject, the philosophy at the heart of this text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is. This textbook bridges West and East, North and South, with readings, cases, quotes and insights from around the globe.
Read more
Section I Strategy 1 Introduction 2 Strategizing 3 Missioning and visioning Section II Strategy Content 4 Business level strategy 5 Corporate level strategy 6 Network level strategy Section III Strategy Process 7 Strategy formation 8 Strategic change 9 Strategic innovation Section IV Strategy Context 10 The industry context 11 The organizational context 12 The international context Section V Cases
Read more

Related products

Strategy takes a truly global perspective. Contrasting viewpoint readings encourage discussion and debate, and illustrative cases help to acknowledge the importance of strategy in the world of business. Unlike most other books on the subject, the philosophy at the heart of this text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is. This textbook bridges West and East, North and South, with readings, cases, quotes and insights from around the globe.
Read more
Section I Strategy 1 Introduction 2 Strategizing 3 Missioning and visioning Section II Strategy Content 4 Business level strategy 5 Corporate level strategy 6 Network level strategy Section III Strategy Process 7 Strategy formation 8 Strategic change 9 Strategic innovation Section IV Strategy Context 10 The industry context 11 The organizational context 12 The international context Section V Cases
Read more

Product details

ISBN
9781473725157
Published
2017-03-10
Edition
6. edition
Publisher
Cengage Learning EMEA
Weight
1560 gr
Height
260 mm
Width
196 mm
Thickness
30 mm
Age
05, U
Language
Product language
Engelsk
Format
Product format
Heftet

Author
De Wit, Bob
Meyer, Ron

Biographical note

Bob de Wit is Professor of Strategic Leadership at Nyenrode Business University, The Netherlands. He is also founder and director of Strategy Works and Strategy Academy in Rotterdam, and reviewer for the Strategic Management Society conference. Bob's research focuses on the future of businesses, industries and countries as the result of digital technologies, a subject on which he delivers presentations and keynote speeches around the globe. Bob de Wit is Professor of Strategic Leadership at Nyenrode Business University, The Netherlands. He is also founder and director of Strategy Works and Strategy Academy in Rotterdam, and reviewer for the Strategic Management Society conference. Bob's research focuses on the future of businesses, industries and countries as the result of digital technologies, a subject on which he delivers presentations and keynote speeches around the globe.

Related products