Strategy takes a truly global perspective. Contrasting viewpoint readings encourage discussion and debate, and illustrative cases help to acknowledge the importance of strategy in the world of business.
Unlike most other books on the subject, the philosophy at the heart of this text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is.
This textbook bridges West and East, North and South, with readings, cases, quotes and insights from around the globe.
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Section I
Strategy
1 Introduction
2 Strategizing
3 Missioning and visioning
Section II
Strategy Content
4 Business level strategy
5 Corporate level strategy
6 Network level strategy
Section III
Strategy Process
7 Strategy formation
8 Strategic change
9 Strategic innovation
Section IV
Strategy Context
10 The industry context
11 The organizational context
12 The international context
Section V
Cases
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Produktdetaljer
ISBN
9781473725157
Publisert
2017-03-10
Utgave
6. utgave
Utgiver
Vendor
Cengage Learning EMEA
Vekt
1560 gr
Høyde
260 mm
Bredde
196 mm
Dybde
30 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Heftet