Essentials of Global Marketing offers a concise and manageable
approach to the subject. The accessible structure takes the reader
through the entire international marketing planning process, and
fundamental concepts are illuminated by examples from a wide range of
companies, small and large, from around the world. The full text
downloaded to your computer With eBooks you can: search for key
concepts, words and phrases make highlights and notes as you study
share your notes with friends eBooks are downloaded to your computer
and accessible either offline through the Bookshelf (available as a
free download), available online and also via the iPad and Android
apps. Upon purchase, you'll gain instant access to this eBook. Time
limit The eBooks products do not have an expiry date. You will
continue to access your digital ebook products whilst you have
your Bookshelf installed.
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Produktdetaljer
ISBN
9780273756576
Publisert
2014
Utgave
2. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter