_For undergraduate courses in business communication._
DEVELOPS BUSINESS STUDENTS’ PROFESSIONAL COMMUNICATION SKILLS
Following in the wake of the digital revolution and the advent of
social media, business communication has been hit by yet another
revolutionary change: the rise of mobile communication. In
this TWELFTH EDITION of Boveé and Thill’s _EXCELLENCE IN
BUSINESS COMMUNICATION_, the most significant and recent
technology-related changes affecting the business world are thoroughly
discussed. Not to be forgotten, the text continues to emphasize
fundamental skills and principles, including the importance of
writing, listening, presenting, and other components of business
communication. Featuring practical advice, time-tested processes, and
real-world examples, _EXCELLENCE IN BUSINESS COMMUNICATION_ is the
premier text for honing and developing business students’ essential
communication skills.
MYBCOMMLAB® NOT INCLUDED. Students, if MyBCommLab is a
recommended/mandatory component of the course, please ask your
instructor for the correct ISBN and course ID. MyBCommLab should only
be purchased when required by an instructor. Instructors, contact your
Pearson representative for more information.
MYBCOMMLAB is an online homework, tutorial, and assessment product
designed to personalize learning and improve results. With a wide
range of interactive, engaging, and assignable activities, students
are encouraged to actively learn and retain tough course concepts.
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Produktdetaljer
ISBN
9781292156668
Publisert
2016
Utgave
12. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter